WELCOME TO YOUR SMALL BUSINESS PAID MEDIA SOLUTION
Paid media trends for small businesses are constantly evolving with many touchpoints to potentially reach your audience. If you need unbeatable paid media strategies, then allow us to focus on a narrow but valuable piece of the marketing puzzle and develop your small business paid media strategy from start to finish.
We can help connect the dots to guide you in the right direction.
Hello
My name is Michelle Callanta
Experience is everything to know how to precisely reach and connect with today's consumers of media. After working in advertising agencies for many decades, I saw first-hand how the smaller clients were neglected and given little strategic thinking.
You deserve better.
Your budget may be too small for a large agency or they may be too expensive for you to hire but I will put those dollars to work growing your business. There are so many choices when it comes to how and where to advertise your business and there are a lot of "experts" but let’s be honest, are you happy with your current media plan?
Is it working? Is it delivering the outcome you desire?
If not, allow me to review your current plan and I promise to give you a fresh perspective. Callanta Media provides attentive strategic paid media consultation that can help you answer questions to grow your business.
About
Welcome to the digital age, where online visibility can make or break your business. Paid media can give your brand the boost it needs to stand out in a crowded market and drive real results. At Callanta Media, we help businesses maximize their ROI through targeted paid media campaigns. Our team of experts creates custom strategies tailored to your business needs, goals, and budget. With over 20 years of experience in the advertising industry, we know what it takes to make your campaigns successful.
Our holistic approach focuses on data-driven insights and advanced targeting techniques to reach your target audience with the right message at the right time. Whether you're looking to drive traffic to your website, generate leads or increase sales, our paid media services can help you achieve your business objectives. From Google Ads and Facebook Advertising to Display and Programmatic Advertising, we'll work with you to identify the most effective channels for your business. We believe that communication and collaboration are key to a successful partnership. That's why we prioritize building strong relationships with our clients. We'll work closely with you to understand your business, goals, and challenges. Our team is always available to answer your questions and provide guidance along the way.
States where we have experience and vendor relationships
Pennsylvania
Ohio
Virginia
West Virginia
Maryland
Kentucky
North Carolina
South Carolina
Our Services
Full-service media agency with a solid approach to paid media planning and buying. We will manage vendor relationships and consult on the best plan of action for your paid media campaigns delivered with the most effective mix of digital and traditional paid media channels.
Media strategy involves understanding your target audience, your competitors, your budget, and your objectives, and then strategizing the most effective media types, formats, and tactics. This is a complex process and only an experienced team can help you connect the dots.
Paid Media Strategy
We start with a free 30-minute consultation to determine your business goals and what you’d like to get out of your paid media management program. We then tailor a paid media strategy to achieve your goals.
The consultation process is easy. Simply provide us with some basic information about your business, your goals and objectives, and the challenges you currently face. Our paid media specialist will take a deep dive into your current campaigns (if any), analyze your target audience, assess your competition, and recommend strategies to help you get the most out of your advertising budget.
Local Television and Radio Buys
Television and radio local spot buys are a great option for many local clients. We have relationships with vendors in multiple states and can scrutinize the most added value. People like working with us and we know the best rate is given to our clients.
Media Planning and Buying
Callanta Media provides an informed and experienced approach to paid media planning and buying. We will provide you with actionable insights, concrete suggestions, and customized solutions to take your paid media advertising to the next level. Our ultimate goal is to help you achieve a higher ROI, generate more leads, and grow your business. We know that every business is unique, so we take a tailored approach that will be perfect for your individual needs.
Outdoor/Out-Of-Home
Outdoor is a great way to reach your audience 24 hours a day/7 days a week. We can identify more than just billboards on a highway and have placed ads on gas pumps, in supermarkets, and even in the back of pickup trucks. Let us talk about some options that may make sense for you.
Digital Media
One of the best options for getting the phone to ring or driving people to your website to learn more about your business is digital advertising. Perfect for smaller budgets. We can manage Google search ads, social media, streaming television, streaming radio, and online banner ads targeted to your audiences.
Photography
Whether you are looking for product photography or lifestyle shots, we are the experts you need to create captivating visual content for your brand.
We are dedicated to delivering a professional service that meets the needs of our clients. Our attention to detail and creative eye enables us to produce images that stand out from the crowd. Our passion for photography drives us to produce work that we are proud of, and that our clients love.
