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Mastering Strategic Marketing for Success
Mastering strategic marketing strategy is not just a nice-to-have; it’s a must-have for any business aiming to thrive in today’s digital world. With a clear plan, data-driven insights, and the right partnerships, you can unlock new growth opportunities and build a brand that lasts. So, what’s stopping you? The time to act is now.
4 min read
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Unlocking Your Nonprofit's Potential: Why Your Google Ad Grant Needs an Expert Touch
The Google Ad Grant: it's a game-changer. Imagine having $10,000 in free, in-kind advertising  every single month to promote your vital...
3 min read
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Mastering Strategic Marketing Planning for Success
When it comes to growing your business, especially in the digital world, having a clear plan is not just helpful; it’s essential. You...
5 min read
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Unlocking Growth for Arts Organizations: Strategies for Success
By creating a plan that was both comprehensive and agile, we were able to deliver a campaign that not only increased ticket sales but also began to shift the public perception of the Harrisburg Symphony Orchestra. We used data to track every click, every conversion, and every sponsorship ROI. We didn’t just guess; we measured, we learned, and we optimized.
3 min read
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Is Your Paid Media Budget Working as Hard as You Are? A Paid Media Audit Can Tell You.
As a paid media expert with over 20 years of experience, I've seen it all. I’ve watched multi-million dollar budgets soar to new heights...
3 min read
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Don't Just Compete, Dominate: Why Your Small Business Needs a Paid Media Expert Now More Than Ever.
Let's be honest. Being a small business owner in today's world is tough. You're wearing a dozen hats at once: product developer,...
4 min read
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Target Audiences
Do you want to reach the right audience? Narrowing your target audience is the key. In paid media, it's not about reaching everyone, it's...
1 min read
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Ditch the Agency, Hire a Consultant
The world of advertising can feel like a vast and complex ocean. When you're looking to make waves and drive real growth for your...
3 min read
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Fractional Executive Support: A Strategic Boost for Marketing Teams.
Navigating the Complex Landscape of Paid Media As a business owner, you are constantly juggling multiple campaigns, platforms, and...
2 min read
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